Writing Newsletters

Communicating with your customers is vital in todays market place, where retaining customers costs as little as 4% of the cost of gaining new customers.

By keeping your customers well informed of offers, new products or other benefits to them, you can expect customer loyalty.

Today information is more important than ever and at the center of the Information explosion is the Internet. By sending newsletters to your customers you should encourage them to interact with your website, which is a source of information.

Writing Newsletters

Below are some tips on writing newsletters to your customers

• Keep newsletters reasonably short and to the point
• Add images to give your newsletter life
• Highlight text you wish to stand out
• Use lists
• Add links to pages in your site, rather than repeat information which already exists
• Add offers exclusive to the newsletters to encourage subscribers to stay subscribed
• Send newletters periodically, weekly, fortnightly or monthly
• If your newsletter is of a particular topic, send it only to the relative subscribers
• Keep a balance between your desire to keep in contact with customers and their need to receive only information which is of use to them. Customers may unsubscribe if they feel the information they are receiving is

  irrelevant